Briefing paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Briefing paper - Essay Example The level of misunderstanding does increase terribly such meeting occurs between people of different countries. Variations in the methods applied to communication also show the difference in culture that is available in the country. These variations, therefore, tend to cause challenges for international companies like Secure IT Mobile towards their globalization system. As a business company in Italy, the Secure IT is faced with a lot of difficulties concerning corruption practices by its employees and the clients themselves. However, in some cultures within the country do accept bribes but it is still detrimental the development of such companies within the market structure. Some forms of bribery that may include money, gifts, some favors, and even entertainment to those targeted by such bribes. Any bribe is quite illegal in Italy and also is unethical business practice in a healthy business operation environment. Some countries, however, bribes are allowed to such an extent no any business can operate in such countries without offering bribes. Bribery, therefore, should be discouraged at all costs since inhibits total income collection from most investment companies, with reference to Secure IT mobile too in Italy(Soerens & Hwang 2009). Businesses such as the Secure IT mobile in Italy may find themselves paying bribes. They can find themselves spending because of the following conditions; competition from other firms, pressure from top management and legalization of the practice itself by the country. Lastly, they may also do them because of high taxation levies, government regulations, and reduced payment to government officials and bureaucratic business delays(Rotschild & Wingfield 2008). The language used for communication in Italy is the Italia no. However, English is the most recognized business language all over the world. It has, therefore, proved to be very difficult for Secure

Pepsi Generation Essay Example | Topics and Well Written Essays - 500 words

Pepsi Generation - Essay Example In this commercial there are some kids dancing Michael Jackson’s dance steps with background music â€Å"Pepsi Generation†. When they are playing the dance the leading boy accidentally runs into Michael’s back. He is obviously shocked because he just saw his super idol surprisingly. Then this boy continues to dance with Michael, holding a can of Pepsi. In the end, these kids say goodbye to Michael with satisfaction. This commercial could succeed due to several reasons. The leading role in the commercial is played by Michael Jackson. Michael was the hottest and most symbolic star at that time. His presence was already a success for Pepsi. His dance, song, and fashion were all the trends young people chased for in the 1980s. He even reworked â€Å"Billie Jean† and named â€Å"Pepsi Generation† in the ad. Michael Jackson, his friends, and street kids dancing with â€Å"Pepsi Generation†, this scene makes Michael Jackson culture more into a fitted Pepsi commercial. Compared to using â€Å"Billie Jean† directly, the reworked song was more inspiring, catchy and suitable for commercial theme. Moreover, people who were influenced by this ad at that time will remind of Pepsi even when they heard of â€Å"Billie Jean†. From a costumers’ view, Michael Jackson was closely connected with Pepsi. Due to the superstars influence, Pepsi benefited from it greatly in the long run. The story in the commercial itself was a catchy one. These kids are big fans of Michael Jackson and all they can do is mimic Michael’s dance even though they may not able to afford his concert tickets or his CDs. However, when they are drinking Pepsi coke and dancing, they met Michael Jackson in person and even started dancing with him. That was such a huge surprise for them. Personally speaking I also have a super idol. Imagine one day I meet him on the street and even dance with him. I will definitely be crazy about it and never forget it in my