Pepsi Generation Essay Example | Topics and Well Written Essays - 500 words

Pepsi Generation - Essay Example In this commercial there are some kids dancing Michael Jackson’s dance steps with background music â€Å"Pepsi Generation†. When they are playing the dance the leading boy accidentally runs into Michael’s back. He is obviously shocked because he just saw his super idol surprisingly. Then this boy continues to dance with Michael, holding a can of Pepsi. In the end, these kids say goodbye to Michael with satisfaction. This commercial could succeed due to several reasons. The leading role in the commercial is played by Michael Jackson. Michael was the hottest and most symbolic star at that time. His presence was already a success for Pepsi. His dance, song, and fashion were all the trends young people chased for in the 1980s. He even reworked â€Å"Billie Jean† and named â€Å"Pepsi Generation† in the ad. Michael Jackson, his friends, and street kids dancing with â€Å"Pepsi Generation†, this scene makes Michael Jackson culture more into a fitted Pepsi commercial. Compared to using â€Å"Billie Jean† directly, the reworked song was more inspiring, catchy and suitable for commercial theme. Moreover, people who were influenced by this ad at that time will remind of Pepsi even when they heard of â€Å"Billie Jean†. From a costumers’ view, Michael Jackson was closely connected with Pepsi. Due to the superstars influence, Pepsi benefited from it greatly in the long run. The story in the commercial itself was a catchy one. These kids are big fans of Michael Jackson and all they can do is mimic Michael’s dance even though they may not able to afford his concert tickets or his CDs. However, when they are drinking Pepsi coke and dancing, they met Michael Jackson in person and even started dancing with him. That was such a huge surprise for them. Personally speaking I also have a super idol. Imagine one day I meet him on the street and even dance with him. I will definitely be crazy about it and never forget it in my